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EIFO'S portfolio companies

Product Marketing Manager



Marketing & Communications, Product
Posted on Wednesday, July 3, 2024

Product Marketing Manager

As a Product Marketing Manager at MapsPeople, you'll play a key role in growing our Product Marketing team in the intersection between Marketing, Product and Sales. You will become an integral part of a fast-growing business where your contributions will have a meaningful impact on our partners and customers as well as the overall company growth.

You will be joining an ambitious and dynamic marketing team while building strong relationships across the entire organization. You will have a unique opportunity to position yourself as the customer’s advocate, shape the product narrative, and expand GTM capabilities in the marketing team. You will play a crucial role in uncovering and communicating the product knowledge and resources needed to drive revenue growth and customer value.

Who Are You

  • Minimum 4 years of experience in international B2B marketing roles. Minimum 1 year in Product Marketing role.
  • A seasoned marketing professional with a passion for technology and innovation.
  • Excellent storytelling and writing skills, near-native English level required.
  • Experience in transforming technical product input into engaging stories, fit for various channels and audiences.
  • Ability to thrive in a fast-paced, early scale-up environment.
  • Experience in the B2B tech industry. PasS/SaaS experience will be an advantage.

Key Responsibilities

  • Develop powerful product stories by leveraging customer insights, market trends and competitive forces.
  • Drive product awareness through various marketing channels, including digital, events, and content marketing.
  • Use your growth mindset to bring market and product understanding into every aspect of our marketing efforts including compelling stories and visually stunning assets that inspire and engage our market.
  • Support demand gen efforts with strong market knowledge and a deep understanding of partner and customer pains and perspectives.
  • Collaborate with cross-functional teams to launch new products and features.
  • Conduct market research to identify customer needs and market trends.

What's in it for You

  • Opportunity to shape the narrative of the leading indoor mapping partner.
  • Responsibility, tasks and sparring to grow and develop your career.
  • Professional, committed team that stands for the highest standards of performance.
  • International environment and social events across teams and departments.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.

Who We Are

As an organization MapsPeople consist of 100+ dedicated employees who represent 20 different nationalities. To support our continued growth, we are recruiting a lot of new talent.

MapsPeople works on a global scale with office locations in Austin (Texas), Munich (Germany), Copenhagen (Denmark) and Aalborg (Denmark). We offer you a flexible setup with the possibility to work from one of our modern office locations or remotely from anywhere in Denmark.

MapsPeople is a world-leading provider of indoor mapping through our flagship product ‘MapsIndoors’. We connect people and buildings through dynamic indoor maps and real-time data visualizations, empowering occupants to make better decisions.

MapsIndoors powers a wide range of smart building technologies, including wayfinding, room and desk booking, occupancy, positioning, and much more.

We partner with businesses that provide smart building solutions to help them increase their product value, grow their business, and reach our goal of mapping every smart building in the world - we’ve already mapped more than 25,000 of them.

Let's map the built world together.