Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

This role can be based in any of our US office locations

At LinkedIn, our vision is to create economic opportunity for every member of the global workforce. And, this vision is powered by our innovative platform of trusted technology that connects our members and customers to opportunity and business growth. We’re looking for a Senior Communications Manager with experience and interest in telling B2B stories to join our Global Communications team. This individual will lead product communications in North America focused on LinkedIn’s digital advertising business and will focus on driving earned media to help our customers understand the value we’re delivering with our advertising products.

If you consider yourself a creative storyteller, are open to taking intelligent risks, and you have a love for media relations, product communications, and ad tech, this is the position for you!

In this role, you will work with cross-functional partners across product, marketing, engineering, sales and legal to help our customers love and understand LinkedIn’s advertising solutions. You will be responsible for driving a steady cadence of proactive communications strategies to drive product awareness for the business, while also managing reactive external communications. Strong media relations, writing, project management and organizational skills are required with deep experience in driving earned and owned media results.

If you have a zest for B2B media relations and you’re ready to roll up your sleeves and dive into a fast paced environment where you will have an opportunity to lead integrated product launches, drive an ongoing pipeline of product stories, and juggle multiple projects, we encourage you to apply for this role.

Responsibilities:

• Lead product communications in North America for our digital advertising business
• Manage ongoing cadence of media conversations with product stories always in the pipeline
• Drive strategic and tactical communications plans corresponding with the launch of product news
• Strategically pitch stories and gain earned coverage tied to our advertising solutions and the value they are providing our customers
• Lead proactive and reactive product storytelling and narrative building in North America
• Lead product issues and change management across our digital advertising business
• Remain current on ad tech industry trends, including competitive product news, to keep the our digital advertising business leaders informed about topics driving conversations with external audiences
• Partner with the Global Communications Team to execute on product launches
• Build relationships with your LinkedIn Global Communications Team counterparts to identify opportunities to weave product narratives and customer value into larger LinkedIn narratives
• Write and/or edit content, including, but not limited to articles, LinkedIn platform posts, bylines, etc.
• Help to connect the dots across lines of business to identify opportunities to collaborate on larger LinkedIn stories to drive a #OneLinkedIn approach to marketing and communications
• Balance both the priorities for the digital advertising business with the extended communications teams’ priorities to ensure alignment
• Continuously consider how your priorities are supporting the sales organization as they work to open new doors and build and maintain existing relationships
  
  
  

Qualifications

Basic Qualifications:

• 10+ years’ experience in external communications – with a focus on media relations
• BA/ BS Degree or equivalent experience
  
  
  

Preferred Experience:

• 5+ years’ experience working on product communications, ideally for advertising, ad tech, or media
• Strong results in dynamic, high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional dependencies
• Excellent written and oral communications skills with the ability to critically think about how to position a story and weave in multiple messages to maximize opportunities
• Ideal candidate has experience managing issues that may impact reputation
• Experience developing scripts and video content for executive voices
• Organizational skills and an innate ability to stay on top of multiple projects at once
• Experience working across cross-functional teams towards a common goal or initiative
• Strong understanding of external communications and implementation process
• Strong media relations experience
• Must have very strong project management and decision-making skills
• Ability to develop and maintain strong internal and external relationships at all levels
• Possess a high degree of integrity and sense of confidentiality
  
  
  

Suggested Skills:

• Corporate Communications
• B2B Communications
• Complex Problem Solving
• Intellectual Curiosity
• Stakeholder Management
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $141,000 - $221,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.