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Principal Product Manager, Campaign Manager

LinkedIn

LinkedIn

Product
United States
Posted on Thursday, June 13, 2024
Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in Sunnyvale, San Francisco, or Seattle.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

LinkedIn is the leading professional networking platform that connects professionals globally, empowering them to build their careers, grow their businesses, and stay informed. Our Marketing Solutions (LMS) business has achieved remarkable growth, exceeding $5 billion in annual revenue. We are seeking an entrepreneurial individual to join us as a Principal Product Manager (PPM) to drive our Campaign Manager and Advertiser Growth strategy.

As the PPM overseeing LinkedIn's Campaign Manager (CM) platform, you will play a pivotal role in shaping the success of our advertising ecosystem. The CM platform is a cornerstone for B2B advertisers worldwide, enabling them to create, manage, optimize, and monitor their campaigns. This role is fundamental to driving advertiser growth and retention, essential for enhancing customer satisfaction and vital to expanding overall business value across our platform.

Responsibilities:

  • Define and communicate the vision, strategy, roadmap, and execution plans for the Campaign Manager platform with alignment from cross-functional stakeholders.
  • Collaborate cross-functionally with design, engineering, and marketing to define, build, launch, and promote new features.
  • Establish product metrics, objectives, and key results to guide, prioritize, and measure the success of strategy, product initiatives, and releases for the LMS business.
  • Advocate for the product's value proposition to users and stakeholders, representing the team to company leaders.
  • Conduct competitive analysis to stay informed about the evolution of the LMS ads platform and customer expectations.
  • Mentor and develop a team of product managers to drive innovation and execute product initiatives across the company.


Qualifications

Basic Qualifications:

  • 10+ years of experience in product management or equivalent role.
  • Bachelor’s degree in a technology related field or equivalent experience.


Preferred Qualifications:

  • Experience in building enterprise platforms for global companies or diverse customer bases, preferably ads (walled garden, agencies, partnerships).
  • Proven track record in developing web products, with demonstrated ability to drive product planning, development, and launch.
  • Strong understanding of recent trends in consumer web usage, including mobile, social, and advertising ecosystems in the B2B space.
  • Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies relevant to the marketplace.
  • Exceptional collaborator who can influence others, rally disparate teams to align and execute on a shared vision, build a positive team culture, and communicate effectively with all stakeholders.
  • Insatiable sense of curiosity, bias for action, and a strong desire to make an impact.
  • Demonstrated ability to communicate findings clearly to both technical and non-technical audiences.


Suggested Skills:

  • Advertiser Growth
  • B2B Advertising
  • Ads Platform Experience
  • Data-driven Experimentation
  • Strong Leadership Skills


LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $173,000 to $280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview


A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.


Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice