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Partner Marketing Manager, GTM Enablement

LinkedIn

LinkedIn

Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, June 13, 2024
Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States.

The LinkedIn Marketing Solutions team is looking for an experienced and dynamic Partner Marketing Manager for Go-To-Market with demonstrated sales enablement, content development, or product marketing skills to execute on and grow the Marketing Partner Program. This new role provides an exciting opportunity to scale a community of 1000+ agencies, partners, and developers.

In this role, you will partner with Sales, Business Development, Product and Marketing to recommend and execute launch and sales enablement plans for new LinkedIn Marketing Partner Program members. You will be responsible for identifying and building scalable plans, processes, content, and training to ensure customer and partner success.

You'll thoroughly enjoy this role if you are entrepreneurial and excited to build and grow LinkedIn's Marketing Partner Program. You'll also feel right at home if you're a responsible, organized, self-starter who thrives in collaborative environments and loves working with cross-functional teams -- in a very fast-paced, fluid work environment.

Responsibilities

  • Manage the partner GTM onboarding experience and launch plan template which includes training, guidance, and execution of specific LinkedIn-led marketing activities.
  • Create and curate partner content on the partner directory including product guides and tutorials, videos, case studies, white papers and presentations,
  • Design and deliver comprehensive training programs for new partners looking to GTM with LinkedIn and ongoing training for existing partner teams.
  • Work closely with product, marketing, and sales teams to gather insights and ensure alignment on messaging, product updates, and go-to-market strategies.
  • Establish a feedback loop with marketing and sales teams to continually refine and improve enablement resources based on their needs and experiences with partners.
  • Keep the sales team informed about partnership and enablement resources through regular communications and meetings.
  • Use analytics to track the effectiveness of GTM & enablement programs and tools, providing regular reports and insights to stakeholders.
  • Be an effective agent of change by developing a change management framework on what we communicate, how we train teams, and support talent changes.
  • Serve as a steward for LinkedIn’s brand and ethos of creating value and opportunity for both members and marketers when working with creative agencies and external partners.


Qualifications

Basic Qualifications

  • Bachelor’s degree or equivalent experience.
  • 5 + years experience in marketing working closely with sales teams.


Preferred Qualifications

  • Ability to work effectively with cross-functional teams, including sales, marketing, product, and training teams through collaboration and teamwork.
  • Excellent written and verbal communication skills.
  • Flexibility to adapt to changing market conditions, business priorities, and team needs.
  • Strong leadership skills to influence and motivate sales teams, even without direct authority.
  • A customer-centric mindset to understand and address the needs of sales teams and end customers.
  • Strong understanding of the advertising landscape, including market trends, competitive landscape, and customer needs.


Suggested Skills:

  • Product Knowledge
  • Verbal and written Communication
  • Stakeholder Partnership and Collaboration
  • Content Creation
  • Project Management


LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $93,000 to 145,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview


A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.


Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice