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Performance Marketing Specialist

Lenus eHealth

Lenus eHealth

Marketing & Communications
Helsinki, Finland
Posted on Tuesday, June 18, 2024

Lenus is looking for a Performance Marketing Specialist

Do you have experience in driving exceptional results through paid social media campaigns? And do you want to collaborate with the top health and fitness coaches in Finland, Norway and Sweden? Then this could be the dream job you've been looking for!

Who are we looking for?
We are looking for someone who wants to work closely with the most prominent health and fitness coaches in mainly Finland, but also from time to time in Sweden and Norway. You will be supporting them with setting up, monitoring, and optimizing their paid social advertisements as well as planning and executing the paid strategies.
Our ideal candidate has experience and a strong passion for driving great results and scaling businesses with paid social media campaigns - and maybe other funnels as well. You possess an analytical mindset, a great overview, and have great knowledge of marketing strategies and best practices. You know how to build campaigns, write catchy ad texts, and crack performance data - but also how to communicate results and strategies to our clients and other stakeholders.
In this role, and with our current and projected organizational growth, the opportunity to make an impact with Lenus is limitless!

Responsibilities

  • Setting up, monitoring, and optimizing paid social media campaigns to achieve our client's goals across digital and SoMe channels
  • Working directly in the creative process to ensure that uploaded ads effectively resonate with all the intended emotional triggers
  • Analyse performance data to ensure profitability against a target ROAS
  • Maintain a high level of up-to-date knowledge of best practices within social media and digital marketing advertising
  • Work collaboratively with our Key Account Managers and other internal specialists to set and meet expectations
  • Assist Key Account Managers and coaches with creative strategy
  • Cross-department collaboration and ongoing contact with the coaches to ensure that Lenus is supporting them and partnering with them in the most effective way
  • Ensuring steady and planned growth by following up on targets and KPIs and taking appropriate action to remain on top of these

Qualifications

We value diverse experiences and backgrounds. While not all qualifications are mandatory, the ideal candidate should possess:

  • 1+ year of experience in managing and optimizing campaigns on Meta/ Instagram (TikTok & Google is a bonus)
  • You're a master of the Finnish language, capable of writing compelling copywriting
  • Proficient in both written and spoken English communication
  • Experience with developing creative concepts
  • Strong analytical skills: Ability to analyse key metrics to optimize paid campaigns
  • Proficiency with Analytics platforms and Meta Business Manager
  • Highly collaborative person, with the ability to partner with multiple teams and brand partners

We encourage you to apply even if you don't tick all the boxes!

The Team

In your role as our Performance Marketing Specialist, you will report directly to the General Manager of the Nordics. You will collaborate closely with the local teams, which include Key Account Managers, Inbound Sales Executives and other Performance Marketeers. Our team is characterized by its determination and motivation, as we share a common goal and a strong drive to accomplish it. We maintain a high level of commitment, dedication, and passion for our work. We foster a supportive environment that is integral to the success of a motivated and driven team. Our team members feel valued, supported, and empowered to take ownership of their responsibilities and contribute to the overall success of the team. We achieve this through a positive organizational culture, access to resources and tools, and ample opportunities for professional development and advancement

Benefits & Perks

At Lenus, we believe in rewarding our team members for their hard work and dedication. Here are some of the benefits you'll enjoy:

  • Structured and prioritised development opportunities
  • Office location in the center of Helsinki
  • Development feedback cycle with quarterly check ins
  • Team events and monthly social events in all our offices
  • Epassi lunch benefit
  • Daily snacks and fuel. Our offices are set up with fruits, snack bars, and a selection of drinks
  • A Macbook and other hardware to support you in your daily work

We are actively reviewing applications, and if this exciting opportunity aligns with your career goals, please apply. Our talented team looks forward to connecting with you and discovering how you can contribute to our mission of promoting holistic health and wellness.

Join Lenus and be a part of the change. Your journey to a healthier and happier world begins here. We can't wait to read your application!

About Lenus:

Lenus was founded in Denmark by Bertram Thorslund, in 2016. We are a health technology company that empowers health coaches to scale their businesses through the use of pioneering technology and our in-house business, health and innovation expertise.

We’re inspiring a new generation of health coaches. People who have the power to move not only bodies, but minds too. We are at the forefront of an industry under rapid transformation and our strategic innovations pave the path for the change we want to see. Happier and healthier people.

Today, Lenus is headquartered in Copenhagen, with offices in New York, London, Stockholm, Berlin, Hamburg, Madrid, Helsinki, Oslo, Southern California, Miami & beyond.

We care about your privacy, personal data and information at Lenus.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

For specific details on how your personal data and information is processed by Lenus during any recruitment process, please see our privacy policy.

Specific to EU applicants:
Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation. We rely on the lawful basis of Art. 6 (1) (b) of the GDPR to process the information provided by you in the recruitment process.

Specific to California applicants:
Lenus will treat all personal information collected during the recruitment process with the utmost confidentiality and in line with current data protection legislation.