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Senior Demand Growth Specialist

Blackbird ApS

Blackbird ApS

Sales & Business Development
Copenhagen, Denmark
Posted on Wednesday, January 24, 2024

Looking for an ambitious professional in the digital marketing field!🔍

We are currently in search of a seasoned Senior Demand Growth Specialist to elevate our team at Factbird. If you possess a discerning eye for digital opportunities, excel in crafting compelling digital communication strategies, and have a deep passion for navigating the ever-evolving digital landscape, you could be the transformative force we need in our digital marketing efforts.

Who we’re looking for

Imagine being our Senior Demand Growth Specialist - not just part of the team, but the catalyst for our next big leap. You'll be at the forefront of our mission to revolutionize how we create demand, generate leads, and drive growth. Factbird is on the rise, and this is your chance to be a part of something extraordinary!

In this role, you'll be the architect behind our lead generation strategy and campaigns, the fuel for our growth engine. Your mission? To drive a wave of qualified leads into our pipeline and help write Factbird's success story. This position will report to our Head of Communications and Marketing.

In this role, you will collaborate closely with Sales, Product Development, and other key teams to drive our B2B demand generation strategy and implementation globally. You'll take the reins of paid channels, optimizing them through rigorous experimentation to funnel customers through their entire lifecycle, from lead generation to conversion, all while ensuring a tight rein on acquisition costs.

What you’ll be doing:

  • Develop and execute comprehensive demand and lead generation strategies that align with Factbird's growth targets.
  • Continually refine and optimize strategies based on performance metrics and market trends.
  • Plan, execute, and oversee multi-channel marketing campaigns, including email marketing, content marketing, paid advertising, webinars, and more.
  • Ensure campaigns are aligned with brand messaging and tailored to target audience segments.
  • Drive high-quality lead generation through various marketing channels.
  • Implement lead nurturing processes to increase lead conversion rates and accelerate the sales funnel.
  • Leverage marketing automation tools (e.g., HubSpot) to manage and nurture leads effectively.
  • Regularly analyze campaign performance, lead quality, and key marketing metrics.
  • Generate reports on ROI and provide insights for ongoing improvement.

What makes you a great fit

  • Minimum of 5 years of experience in a lead generation or marketing role, with a success track record.
  • Bachelor's degree in marketing, communications, or a related field.
  • Extensive background in sales-driven B2B organizations, fostering tight-knit collaborations with Sales teams to fuel lead generation and attain revenue targets.
  • Skilled in using digital advertising platforms and CRM systems.
  • Proficient in managing paid ad campaigns, including SEM and paid social, and familiar with marketing automation tools and Google Analytics.
  • Proven success with creating and implementing ABM strategies.
  • Data obsessed. Experience gathering and analyzing consumer insights to inform decision-making.
  • A proactive and hands-on attitude, willing to dive into tasks as part of the team.
  • What you have been doing:
  • Supporting a B2B Software organisation.
  • Been responsible for Demand Generation in a high-growth SaaS
  • Master both Marketing Led Growth and Sales Led Growth Strategies
  • Work continuously with performance analysis and growth hacking strategies to optimize the effect of campaigns.

The Factbird Story

Factbird originated from the Emendo consulting group, recognized for its prowess in lean manufacturing and process optimization. While our roots are deep in this heritage, we have charted our unique course, standing at the forefront of manufacturing intelligence software today.

At Factbird, we pride ourselves on delivering plug-and-play hardware that can be installed in minutes. When paired with our innovative web-based software, our solutions provide you with insights accessible from any device, anywhere.

With our presence in over twenty-five countries and offices in Denmark and the United States, we are scaling significantly across the globe. Currently, we have a team of 50+ talented employees based in Denmark, the United States, Germany, and Sweden, dedicated to our mission, and our system is used by 200+ manufacturers worldwide daily.

At Factbird we take care of our people. Here is what we offer.

  • Employee Equity Program - because we believe in sharing success with our team.
  • Flexible working hours - we know life can be unpredictable, and we want to help you balance your work and personal life.
  • Internet reimbursement
  • You choose your gear: this includes your company phone, laptop, and other accessories.
  • Plans for career growth, tailored training, mentorship, and cross-team cooperation - we are committed to helping you achieve your career goals.
  • Great and structured onboarding - we will give you the tools you need to succeed.
  • Tuesday run with our coach Ole, and Thursday morning yoga sessions at the office.
  • Factbird days and company-wide retreats
  • An international, diverse, and inclusive culture - our team includes people from sixteen different countries, and we value everyone's unique perspective and background.

Ready to join the Factbird Team?

Join us in shaping the future of data collection and production monitoring by submitting your application today. Please feel free to pass this information along to anyone you know who a suitable candidate may be!

Our interview process includes an initial call with our recruiter, followed by a conversation with our Head of Marketing and Communications, and a final meeting with our leadership team. During the interview process, we will also include time for you to meet the rest of the team. If you have any questions, reach out to Khristel Aparicio (khma@factbird.com)