Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in Chicago, New York City, San Francisco, Mountain View or Sunnyvale.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The LinkedIn Brand Strategy and Management team is seeking a Senior Brand Strategist to join our team as we look to evolve and scale our brand identity to drive effective marketing and business growth. The company is at an inflection point and this role will play a crucial role as we usher in the next era of LinkedIn. The ideal person for this role is equal parts strategist and doer with a passion for design and how it tells the story of a brand and drives resonance with its audience through brand identity.

Responsibilities:

• Support the Brand Strategy, Expression Lead in evolving and maintaining LinkedIn’s brand identity, scaling it across consumer and enterprise ecosystems, and driving internal adoption to foster a brand centric-culture within the organization. Accountable for ensuring that the brand identity delivers on key audience and business needs, and measuring success.
• Partner with internal and external creative partners to develop the brand identity.
• Collaborate with partners beyond marketing to ensure the brand identity scales to key touchpoints including product.
• Collaborate with researchers to understand impact on consumer perception.
• Uncover insights to ensure brand identity delivers brand perceptions, is ownable and distinct. Includes conducting primary, secondary and trend research and partnering with research teams to understand brand perceptions and providing clear, actionable implications and recommendations for brand identity.
• Drive sell through for brand identity evolutions, including strategy, tools, and processes, by building narratives grounded in business and marketing objectives.
• Manage internal and external agencies in creating brand identity strategies, elements, tools, templates, and processes.
• Own end to end project management, including defining scope, steps, and stakeholders.
• Own new and existing tools and processes, including guidelines, digital tools (e.g. internal brand website). Proactively recommend and execute improvements to drive consistent, effective marketing across surfaces.
  
  
  

Qualifications

Basic Qualifications

• 7+ years marketing experience in corporate brand strategy, brand management, or similar disciplines
• BA/BS degree or equivalent experience
  
  
  

Preferred Qualifications:

• Experience defining and building brand identity toolkits and scaling them across large, matrixed, global brands across surfaces and channels.
• Fluent in Brand Strategy (e.g. positioning, architecture), to be able to advocate for existing and support creation of new foundations.
• Experience maintaining, updating and communicating brand standards to marketers, designers.
• Strong analytical skills to inform strategies and measure impact.
• Proactive, strategic thinker with the ability to make recommendations, not just execute.
• Ability to quickly develop working relationships and provide guidance to partners.
• Clear written, verbal, and visual communication skills.
• Ability to thrive in a fast-paced, entrepreneurial environment with minimal supervision.
• Flexibility around timelines and deliverables, with the ability to succeed in a fluid work environment.
  
  
  

Suggested Skills:

• Analytical thinking
• Business Acumen
• Communication
• Cross team collaboration
• Project Management
  
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 - $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.